ADIDAS RELEASE FLAMENGO SHIRT FOR 2020 SEASON
adidas have revealed the CR Flamengo home shirt for the 2020 season, with the launch of a classic look with a thicker hooped approach. It won’t be for everyone –...
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ARTIST SHOWCASE: JOHN GILLARD
We are no stranger to the cult like status of the illustrator John Gillard. His work marrying popular figures such as Larry David, Tony Soprano and Biggie have made him...
Voice of the Cult
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A CAREER IN KITS: RAY WILKINS FOOTBALL SHIRTS
A great player and an even greater man. That's how Frank Lampard remembered fellow Chelsea legend Ray Wilkins when the 61-year-old died nearly two years ago. His career was characterised...
2020 MLS Jerseys
The entire collection of MLS jerseys for their 25th season have been presented in an all star event in New York City. As expected – it was big, full of...
NIKE FOOTBALL 2020 KITS: ART + SCIENCE
The extensive array of federations donning the Swoosh each have unique histories and cultures. In 2020, their distinctive attributes are celebrated with highly differentiated collections. Building upon the learnings from...
A CAREER IN KITS: PIERRE VAN HOOIJDONK FOOTBALL SHIRTS
It’s easy to forget just how sensationally good Pierre van Hooijdonk really was. Amid the extreme mardiness at Nottingham Forest and the ugly contract wrangles at Celtic, the brilliant Dutchman...
A CAREER IN KITS: THIERRY HENRY FOOTBALL SHIRTS
Thierry Daniel Henry (we didn't know his middle name was Daniel either) was without doubt one of the most graceful, balletic footballers of his or any generation. He glided past...
Jordan Brand x Paris Saint-Germain's Latest Kit
Seven months after unveiling Paris Saint-Germain's 2019-20 away kit and a mere five months since releasing the team's 2019-20 third kit, Jordan Brand and Paris Saint-Germain join forces yet again this season to unveil the latest drop from their game-changing...
A CAREER IN KITS: JUAN SEBASTIAN VERON FOOTBALL SHIRTS
Juan Sebastian Veron first rose to prominence, in Argentina at least, at his beloved Estudiantes, where his elegance and creativity earned him a move to Boca Juniors. At the Bombonera,...
NIKE RELEASE CLUB AMERICA THIRD SHIRT FOR 2020 SEASON
Club America are given the Germany World Cup 1994 treatment by Nike, for the release of their 2020 third shirt. Don’t get too excited though my European friends – as...
PUMA SIGNS LONG-TERM PARTNERSHIP WITH PSV EINDHOVEN
PUMA has entered into a new long-term partnership with PSV Eindhoven, one of the Netherlands most successful football clubs. The deal sees puma become the official kit supplier of the...
ADIDAS LAUNCH BOCA JUNIORS 20/21 JERSEYS
Well, well – they’re finally here. After a cold long 27 years, adidas and Boca Juniors reunite to launch their 2020/21 home and away jerseys. Our thoughts…meh. Alright, ok, we...
Liverpool FC Announces Multi-Year Partnership with Nike
Nike, the world’s leading footwear and apparel company, will become Liverpool Football Club’s official kit provider beginning in the 2020-21 season as a multi-year agreement is announced. As official kit...
adidas & Boca Juniors Announce Long-Term Partnership
It’s been 23 years but Boca Juniors are to finally end their Partnership with Nike. Yep, 23 years – that’s sometime with one kit manufacturer. However, money, as always, talks....
CULT KITS: SHIRTS OF THE DECADE
The 2010s were, for the most part, a load of shit. Trump, Brexit, austerity, the rise of the far right, Carly Rae Jepsen... it's an era that few will look...
Chelsea Football Club's Latest Kit Honours Team's Past
Chelsea Football Club (CFC) will celebrate 50 years since its domestic cup triumph in 1970 with an anniversary shirt commemorating the iconic moment in the Blues’ history. Paying tribute to the club's historic...
ADIDAS COLLABORATE WITH SAUDI ARTIST SHAKER KASHGARI
adidas and Juventus have revealed the world’s first-ever football shirt to feature traditional Arabic calligraphy, designed in collaboration with renowned Saudi- Moroccan calligraphy artist, Shaker Kashgari. The limited-edition jersey pays...