THE CULT KITS VIEW: FIVE SHIRTS WE LOVE – DOM KOCUR
It’s a question we get asked almost daily: what’s our favourite football shirt? When you see as many as we do, that’s virtually impossible to answer. We love so many...
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ARTIST SHOWCASE: JOHN GILLARD
We are no stranger to the cult like status of the illustrator John Gillard. His work marrying popular figures such as Larry David, Tony Soprano and Biggie have made him...
Voice of the Cult
Shirts
LIVERPOOL THIRD KIT
Nike’s third kit for Liverpool FC takes inspiration from an aesthetic influenced from the Kop, one of the most famous stands in football — and fuses it with sneaker culture. The Reds new...
MUFC 2020/21 THIRD JERSEY PLAYS ON STRIPED SHIRTS OF THE PAST
It’s here – adidas unveil the new 2020/21 season third kit for Manchester United, a distinctive design, inspired by striped jerseys from the club’s history. From United’s first striped kit over...
THE CULT KITS VIEW: FIVE SHIRTS WE LOVE – ROB KOCUR
It’s a question we get asked almost daily: what’s our favourite football shirt? When you see as many as we do, that’s virtually impossible to answer. We love so many...
NIKE RELEASE CLUB THIRD KITS
The SWOOSH ladies and gents release third shirts for a whole host of clubs in Europe. They're linked to a sneaker (OK?) but on the whole they're all pretty 'nice'. ...
England's Next Generation United by a Dream
Capturing the spirit of the modern England team, representative of all people, the 2020 Nike collection employs the use of bespoke graphic prints that depict a “community of lions” — players and...
WEST HAM UNITED UNVEIL COMMEMORATIVE 125th ANNIVERSARY SHIRT
West Ham United unveil the Club’s Commemorative 125th Anniversary Umbro Third Kit, which the Hammers will wear in the forthcoming 2020/21 season. The third kit compliments the Commemorative 125th Anniversary Home...
BORN OFFSIDE LAUNCH THE PEACE JERSEY
1990, San Siro, Milan. Pele marked his 50th Birthday with a charity football match in the name of Peace. His All-Star Brazil took on a World 11 featuring Roger...
A VIBRANT ORANGE: THE JUVENTUS 2020/21 THIRD JERSEY
Adidas have revealed the Juventus third kit for the 2020/21 season and its a shirt that continues its seasonal modern art-led approach to kit design. The third shirt brings a bold orange...
ATHLETIC CLUB 20/21 HOME SHIRT
A tribute to the connection between the Club and its fan members, the bespoke jersey represents their names in an abstract graphic, within the Los Leones iconic racing red and...
NIKE RELEASE LIVERPOOL 20/21 AWAY SHIRT
Nike and Liverpool Football Club launched today, aims to introduce a visionary look that is a visual representation of club and city. “We have very distinct design filters that are...
roma shirt twitter storm
Wow – we found ourselves properly engulfed in a mini twitter storm today over the price of a football shirt. So we thought, rather than try to respond to everyone...
NEW BALANCE REVEAL LOSC LILLE'S AWAY KIT FOR THE 2020/21 SEASON
New Balance Football have today revealed LOSC Lille’s Away kit for the 20/21 season. Reminiscent of the city’s thriving nightlife and culture of self-expression, the Away jersey is introduced in...
SPURS UNVEIL NEW 2020/21 KITS
Inspired by a new era of football and innovation, Tottenham Hotspur’s new home kit uses dynamic color blocking and a bespoke knit pattern to add a futuristic quality to the...
AS ROMA BRINGS BACK A TRUE CLASSIC
Reviving a classic look for the 2020-21 away kit, AS Roma's new second shirt is predominantly ivory in colour. This is reminiscent of the countless iconic monuments that give the Italian capital...
PUMAS HONOUR UNIVERSITY LEGACY
The Pumas 2020-21 home and away kits celebrate the sport culture and pride that is tied to the Universidad Nacional Autónoma de México (UNAM). The traditional crest is surrounded by a triangular outline...