IPSWICH TOWN - A FAIRYTALE WE'LL NEVER FORGET
Sometimes you know you’re living in a moment that you’ll never forget – and when you do, you have to take a few seconds to absorb what is happening, to...
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ARTIST SHOWCASE: CHRISTIAN JEFFERY
Football shirts for many, are not only an expression of their club or country's history, but an identity that highlights 'the tribe' for which they elect to be a part of....
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ARTIST SHOWCASE: @SAINTCHAZ
Goalkeeper turned photographer. It's not something you expect as a career path now is it. Well, Chaz bucks that trend with photography of a journalistic style which makes the imagery...
ARTIST SHOWCASE: CAMILO ORTIZ
The return of the Cult Kits Artist Showcase series, sees us catch up with an artist who captures the charm and elegance in the moments of football, we all treasure. This artist...
RIZLA AND LOVERS FC HIT THE STREETS OF PECKHAM TO CELEBRATE DIVERSITY & LOCAL SPIRIT
The roots of any football team, anywhere in the world is the community around it. For their latest collaboration with none other than the KINGS of iconic branding RIZLA. Lovers...
WE RATE THE BEST EURO'S KITS OF ALL TIME
With the summer fast approaching (thank goodness), we can be thankful again to the football calendar for providing us with plenty of exhilarating entertainment in the form of the European...
THE MOMENTS IN BETWEEN
Cult Kits and Washington DC based photographer, Jared Soars team up to shoot a selection of vintage and classic cult kits, which looked at bringing the beach to the studio. After falling in...
SPECIAL FEATURE: JARED SOARES
It's not often that a photographer shoots not only for TIME magazine, global brands as well as being the Creative Director for a semi-pro soccer team. Jared Soares is that...
SPECIAL FEATURE: I LOVE DUST
In the world of creative agency ad land, competition for business is fierce. One minute you're working with a giant of a sports brand the next you're pitching for a new client,...
LOCAL FOOTBALL, GLOBAL MARKET: ANALOG FOOTBALL X KAPPA
Analog Football and Kappa celebrate the merchants of Rungis Market, the world's largest fresh produce market by creating an original and authentic football shirt for a non-League football club. Kappa...
WERDER RELEASE 125TH ANNIVERSARY TRAINER
As part of the 125th anniversary, Werder partnered with hummel and Glückstreter – a local, authentic and credible sneaker store from Bremen – to launch an exclusive sneaker to cherish...
ADMIRAL SPORTS: 50 YEARS OF THE REPLICA SHIRT
Icons of British sportswear, Admiral Sports – celebrate their 50th Anniversary with an exclusive delve into their rich tapestry of football shirts design, with the help of publisher Halcyon and...
UMBRO CELEBRATES 100 YEARS WITH CENTENARY COLLECTION
British sports brand Umbro lights the fuse on its centenary celebrations with a fresh global campaign and collection for Spring/Summer ‘24. Since 1924, Umbro has redefined the sportswear landscape, from...
SELF MADE BRANDS: WHEN FOOTBALL CLUBS MAKE THEIR OWN KITS
With Barcelona reportedly opting out of their Nike contract extension, rumours are circulating that the Catalan club may bring the production of there famous Blaugrana jerseys in-house. So we've compiled...
WELCOME TO GOODISON
You may have seen on our Instagram that we're starting a new thing where, every month or so, we pull out a shirt at random from a delivery box and...
SPECIAL FEATURE: GAETANO BASTONE
Cult Kits meets the Napoli fan who takes pictures of Napoli Fans. But these aren't your usual pre match fan photographs. Because the pictures Gae Bastone take, run deeper as they...
THE ESPAÑA 1982 COPA DEL MUNDO POSTERS: THE ARTISTS BEHIND THE WORKS
Every World Cup has had its own offering of commercial’s, advertising hoardings and merchandise. But there is one World Cup, that for us at least, stands head and shoulders above...