Umbro are on a mission to conquer streetwear
When it comes to football kits, the battle to stay relevant as a brand is as tight as any title race. Whilst the legacy giants of Nike and adidas duel...
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Kappa × Sedan All-Purpose
Japanese brand Sedan team up with Italian based sports lifestyle brand Kappa for their ALL-PURPOSE collection. Kappa's popularity as seen a rise over the past few years, with the brand...
The Most Iconic USA Football Shirts Ahead of the 2026 FIFA World Cup
As the excitement builds for the 2026 FIFA World Cup, hosted jointly by the United States, Canada, and Mexico, the spotlight is firmly on the USA. With a rich history...
Stripped Away - The kits worn by disgraced teams as Man City relegation decision looms
The footballing world is waiting in anticipation for the final verdict on City’s alleged breaches of financial fair play regulations. Though I’d be surprised to see more than an expensive...
Lamphun Warriors and the colour changing Air Pollution Jersey
Over recent years several teams have raised awareness for environmental causes through the medium of football shirts. From the rising tide on the crest of Sunderland’s kit for a match...
The Most Iconic Spain Football Shirts in History
The Spain national team has one of the richest footballing histories, marked by moments of brilliance and unforgettable victories. Over the years, Spain football shirts have become symbols of success,...
Celebrities In Football Shirts
There’s a number of reasons celebrities end up in the football shirt of an unexpected team. You’ve got the true fans like Viggo Mortensen, a man whose undying love for...
The Best Football X Fashion Kit Collaborations
The fusion of football shirts with renowned fashion brands has seriously ramped up in recent years. There was once a time when those shiny pieces of polyester that we love...
Why Do Newcastle Play In Black And White Stripes?
Wembley was a sea of black and white last Sunday as Newcastle ended a long, long (70 years to be precise) major trophy drought with a deserved victory over Liverpool...
The Best New Football Kits For The 2025/26 Season
And just like that we are all looking towards the new season. Which in our world means just one thing,... NEW Football shirts! This page will become your daily dose...
Kappa × Sedan All-Purpose
Japanese brand Sedan team up with Italian based sports lifestyle brand Kappa for their ALL-PURPOSE collection. Kappa's popularity as seen a rise over the past few years, with the brand...
Hummel Brings Back Iconic Denmark Jersey After 37 Years
For the first time in 37 years, hummel and the Danish Football Federation are relaunching the iconic Danish national team jersey from Euro 1988 in Germany—a shirt that not only...
A Nostalgic Look Back At Liverpool X Adidas Football Shirts
‘Tis the season for nostalgia. Hot on the heels of Club América’s reunion with adidas, Liverpool are pulling the same trick returning to the three stripes from the beginning of...
The Cult Of... 2015 Juventus Away
Popular kits come and go each and every season, but some designs break out and reach a higher status. Be it through celebrity endorsement, an infamous incident on the pitch...
The Best Ronaldo Football Shirts
It’s a scandal that when you google ‘Ronaldo’, O Fenômeno isn’t the top search result (some Portuguese lad ranks higher than him, weirdly). Because the Brazilian is the OG, the...
Hummel x DBU x Rotate Kit Is Everything You Want From A Fashion Collab
Few companies have embraced collaborations more than hummel. Though collabs have become part and parcel of the club scene, brands have been more tentative when dipping into the fashion well...
Why Do AC Milan Play In Red And Black Stripes?
The iconic red and black striped kits of AC Milan are a staple in world football. Though their stripe thicknesses may have changed throughout the years the consistency of the...