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Voice of the Cult

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Shrewsbury & Umbro Release Retro 77/78 Shirt

Shrewsbury & Umbro Release Retro 77/78 Shirt

Umbro have unveiled a retro shirt for Shrewsbury Town that takes you straight back to the glorious 70's with a like-for-like 1977/78 season shirt. This revival is a very special...

New Balance reveals Tri-Aura Pack

New Balance reveals Tri-Aura Pack

New Balance has revealed an all-white pack of its latest evolution Furon v6+, Tekela v3+, and 442 v2 boots, inspired by the energy that lies within.  The pack, named Tri-Aura,...

Mitre Celebrates 150 years The Emirates FA Cup

Mitre Celebrates 150 years The Emirates FA Cup

British football brand Mitre is marking 150 years of The Emirates FA Cup with the launch of its limited-edition Delta Max 150th FA Cup football. It will be used exclusively at Wembley in The Emirates FA...

New Balance reveals flawless 442 v2 boot

New Balance reveals flawless 442 v2 boot

New Balance reveals the all-new black colourway of its timeless 442 football boot. And we're massively feeling it! Featuring luxury K-leather materials for uncompromising quality, the latest design is introduced in a...

Subculture ~ Football & Fashion

Subculture ~ Football & Fashion

Football culture's favourite illustrator, Dan Leydon releases his fourth book which focuses on his journey from using portrait personas as a way to create props for the subject, to showing...

Lack of Guidance SS22 campaign

Lack of Guidance SS22 campaign

It's a fact that benchwear is often better than a team's actual kit - and rarely does a club tracksuit and polo shirt look as damn good as when as...

RED BULL BRAGANTINO JOINS NEW BALANCE

RED BULL BRAGANTINO JOINS NEW BALANCE

New Balance and Red Bull Bragantino today announced, that the Brasileirão Série A side is to sign a sponsorship deal with the global sports brand for the 2022 season. New...

AC Milan Fourth Kit Revealed with Puma x NEMEN

AC Milan Fourth Kit Revealed with Puma x NEMEN

AC Milan and PUMA have today unveiled a fashion forward new collection in collaboration with leading Italian streetwear label NEMEN. The new capsule features a blend of on and off pitch...

El Clásico World Record Attendance

El Clásico World Record Attendance

With 91,553 football fans in attendance to witness the electric UEFA Women’s Champions League quarterfinal match between Barcelona and Real Madrid inside Camp Nou tonight, the world record for a professional...

THE BOOT ROOM BOYS

THE BOOT ROOM BOYS

Bill Shankly’s arrival as manager in December 1959 was the catalyst for establishing a legendary lineage of Liverpool coaches and managers: Bob Paisley, Joe Fagan, Ronnie Moran, Kenny Dalglish, Roy...

Good Spirit - "TROPHY"

Good Spirit - "TROPHY"

Good Spirit are rolling back the good times with their latest shirt drop, inspired by the ecstasy of winning trophies as a youngster. Captured in a look-book reminiscent of an...

Diego Simeone and the masters of Shithousery

Diego Simeone and the masters of Shithousery

According to the Collins dictionary, a 'shithouse' (noun) is either a lavatory, or an obnoxious and despicable person. It's the latter definition that has helped ensure the term is now part...