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Voice of the Cult

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cult kits article DEFECTED TEAM UP WITH ICONIC SPORTSWEAR BRAND MEYBA FOR LIMITED EDITION FOOTBALL SHIRT

DEFECTED X MEYBA

In celebration of its 25th year, Defected collaborates with MEYBA to deliver a run of Defected Croatia themed football shirts. Football heritage meets house music legacy with Defected x MEYBA’s collaborative...

Cult Kits - 1966 England Away Shirt World Cup Winning

THE 10 GREATEST ENGLAND FOOTBALL SHIRTS

With the 2024 EUROS right around the corner now, we have begun to curate our top 10 kits for select nations competing in this years edition of the iconic tournament....

Cult Kits - 2002-03 Zinedine Zidane Real Madrid Champions League Final Home Shirt

TOP 10 REAL MADRID SHIRTS OF THE NOUGHTIES

Los Blancos recently booked their place in yet another Champions League final after a chaotic and dramatic semi final against Bayern Munich. Stoke City regular Joselu with the deceive goals...

TOPS OFF: A CENTURY OF FOOTBALL SHIRT ART

TOPS OFF: A CENTURY OF FOOTBALL SHIRT ART

Symbols, signifiers, armour, fashion: football shirts are everywhere, and can mean anything. Our big summer exhibition – opening to coincide with the men’s Euros – looks at how artists have...

cult kits retro and classic football shirts – kane hulse capturing feyenoord article

KAN HULSE: CAPTURING FEYENOORD

One of our favourite photographers and friend of Cult Kits, Kane Hulse as set off once again on a tour of one of Europe's historic clubs. The results are unsurprisingly...

cult kits special feature saintchaz article header

ARTIST SHOWCASE: @SAINTCHAZ

Goalkeeper turned photographer. It's not something you expect as a career path now is it. Well, Chaz bucks that trend with photography of a journalistic style which makes the imagery...

cult kits camilo ortiz artist showcase article header

ARTIST SHOWCASE: CAMILO ORTIZ

The return of the Cult Kits Artist Showcase series, sees us catch up with an artist who captures the charm and elegance in the moments of football, we all treasure. This artist...

Cult Kits - England 2024 New Euro's Kit Jude Bellingham

WE RATE THE BEST EURO'S KITS OF ALL TIME

With the summer fast approaching (thank goodness), we can be thankful again to the football calendar for providing us with plenty of exhilarating entertainment in the form of the European...

SPECIAL FEATURE: JARED SOARES

SPECIAL FEATURE: JARED SOARES

It's not often that a photographer shoots not only for TIME magazine, global brands as well as being the Creative Director for a semi-pro soccer team. Jared Soares is that...

cult kits ILD special feature article header

SPECIAL FEATURE: I LOVE DUST

In the world of creative agency ad land, competition for business is fierce.  One minute you're working with a giant of a sports brand the next you're pitching for a new client,...

CULT KITS WERDER RELEASE 125TH ANNIVERSARY TRAINER

WERDER RELEASE 125TH ANNIVERSARY TRAINER

As part of the 125th anniversary, Werder partnered with hummel and Glückstreter – a local, authentic and credible sneaker store from Bremen – to launch an exclusive sneaker to cherish...

cult kits admiral sports 50 years of the replica shirt

ADMIRAL SPORTS: 50 YEARS OF THE REPLICA SHIRT

Icons of British sportswear, Admiral Sports – celebrate their 50th Anniversary with an exclusive delve into their rich tapestry of football shirts design, with the help of publisher Halcyon and...

cult kits goodison park article

WELCOME TO GOODISON

You may have seen on our Instagram that we're starting a new thing where, every month or so, we pull out a shirt at random from a delivery box and...