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Voice of the Cult

Football shirts

Cult Kits - 1966 England Away Shirt World Cup Winning

THE 10 GREATEST ENGLAND FOOTBALL SHIRTS

With the 2024 EUROS right around the corner now, we have begun to curate our top 10 kits for select nations competing in this years edition of the iconic tournament....

Cult Kits - 2002-03 Zinedine Zidane Real Madrid Champions League Final Home Shirt

TOP 10 REAL MADRID SHIRTS OF THE NOUGHTIES

Los Blancos recently booked their place in yet another Champions League final after a chaotic and dramatic semi final against Bayern Munich. Stoke City regular Joselu with the deceive goals...

TOPS OFF: A CENTURY OF FOOTBALL SHIRT ART

TOPS OFF: A CENTURY OF FOOTBALL SHIRT ART

Symbols, signifiers, armour, fashion: football shirts are everywhere, and can mean anything. Our big summer exhibition – opening to coincide with the men’s Euros – looks at how artists have...

cult kits special feature saintchaz article header

ARTIST SHOWCASE: @SAINTCHAZ

Goalkeeper turned photographer. It's not something you expect as a career path now is it. Well, Chaz bucks that trend with photography of a journalistic style which makes the imagery...

Cult Kits - England 2024 New Euro's Kit Jude Bellingham

WE RATE THE BEST EURO'S KITS OF ALL TIME

With the summer fast approaching (thank goodness), we can be thankful again to the football calendar for providing us with plenty of exhilarating entertainment in the form of the European...

cult kits x jared soares photoshoot

THE MOMENTS IN BETWEEN

Cult Kits and Washington DC based photographer, Jared Soars team up to shoot a selection of vintage and classic cult kits, which looked at bringing the beach to the studio.  After falling in...

SPECIAL FEATURE: JARED SOARES

SPECIAL FEATURE: JARED SOARES

It's not often that a photographer shoots not only for TIME magazine, global brands as well as being the Creative Director for a semi-pro soccer team. Jared Soares is that...

cult kits admiral sports 50 years of the replica shirt

ADMIRAL SPORTS: 50 YEARS OF THE REPLICA SHIRT

Icons of British sportswear, Admiral Sports – celebrate their 50th Anniversary with an exclusive delve into their rich tapestry of football shirts design, with the help of publisher Halcyon and...

cult kits umbro 100 years collection article

UMBRO CELEBRATES 100 YEARS WITH CENTENARY COLLECTION

British sports brand Umbro lights the fuse on its centenary celebrations with a fresh global campaign and collection for Spring/Summer ‘24. Since 1924, Umbro has redefined the sportswear landscape, from...

UMBRO x WHIPPETS FC

UMBRO x WHIPPETS FC

Umbro has announced a partnership with Hackney-based football team Whippets FC. Founded in 2018, Whippets FC is a women’s and non-binary creative collective that has become a key player in the UK’s grassroots women’s...