New Balance Reveals Fourth Kit - ASR Edition
New Balance has a bespoke Fourth kit - ASR Edition for the 21-22 season. The new design revisits the iconic badge that appeared on Giallorossi shirts between 1997 and 2013,...
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ARTIST SHOWCASE: JOHN GILLARD
We are no stranger to the cult like status of the illustrator John Gillard. His work marrying popular figures such as Larry David, Tony Soprano and Biggie have made him...
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England’s kits of the 00’s and the memories that made them
Twenty years ago today commentator Gary Bloom set the scene perfectly for one of the most evocative moments in the history of the England national team. With moments to go...
The Ten Best South American Kits
We love a South American kit over at Cult Kits and with the spate of releases for the new season finally dying down we thought we’d take a look over...
CARS x FOOTBALL: When Car Manufacturers Sponsor Football Shirts
Back once again with a sponsor theme, this time we focus on the seemingly, 'very 90's' theme, of motor companies jumping into bed with football clubs. That's right, we're going...
Tottenham FC 2021/22 Third Kit
AN N17 INSPIRED JERSEY CELEBRATING THE VIBRANCY OF THE LOCAL AREA – Tottenham Hotspur’s 2021/22 Third Kit is inspired by young people from the local community, following creative and training...
AKFC & HUMMEL RELEASE THE 21/22 'MIDNIGHT KIT'
AKFC release a new shirt every season with the 2021/2022 edition representing the third instalment since the ‘club’ was founded. Designed by renowned creative agency and football-for-good specialists HeyBigMan! and manufactured by...
CHAMPIONS LEAGUE FAILS
With Manchester City just one game away from winning one of football’s ultimate prizes, we thought it was important to highlight when things have not gone to plan for the...
Nike release the Inter Milan 21/22 Third Shirt
Launched in time for the return of the Champions League, Inter have released their third shirt for the 21/22 campaign, with a graphic that reeks of 90’s kids TV graphics...
Nike Unveil PSG 21/22 Third Shirt
Nike takes inspiration from the 90s, with the launch of the PSG 21/22 third shirt. There’s some serious Nike Tennis vibes to be had here. An iconic Hechter centre stripe,...
Sugar x Football: When soft drink companies sponsor football shirts
We’re back again with our spotlight on sponsors and this time we’ll be looking at times when football teams have been sponsored by soft drink producers. Depending on where you...
Nike Launch Barcelona 21/22 Third Shirt
Nike launch the Barcelona 21/22 third shirt to celebrate the 30th anniversary of the Olympic Games, which was held in the city way back in 1992. Whilst it’s been named...
KITS THAT LOOK LIKE SOMETHING ELSE
It took just a matter of hours for Ronald McDonald to start trending on Twitter after Liverpool proudly announced their brand new third kit and well, it’s not hard to see...
Ten Longest Running Shirt Sponsors In Football
The past decade has seen the end of some truly iconic and enduring shirt sponsorship: Pirelli and Inter parted ways after 26 years, PSV broke from Phllips after 33 years...
A CAREER IN KITS: CRISTIANO RONALDO FOOTBALL SHIRTS
18 years after initially arriving in Manchester as a slightly gawky youth with frosted tips, bad teeth and a god awful jumper, Ronaldo is back. His time away...
MLS All Star best kits
The inaugural MLS All Star game took place in the leagues very first season back in 1996 and looked pretty different from how it does today. In the first few...
FOOTBALL X MUSIC: When Bands Sponsor Football Shirts
The relationship between music and football stretches almost as far back as the game itself. Fans have been adapting popular music to sing at games since the 19th century with...